Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Capgemini Beats Targets as AI Deals Keep Growing. But Reality Is Messier Than the Numbers
Capgemini tops revenue expectations and sees increasing AI bookings. That
Pinterest’s Stock Crash Shows Bigger Trouble Than Tariffs
Pinterest shares drop hard after a weak outlook. Tariffs are
WPP’s New Creative Network Signals the End of an Era for Its Agencies
WPP’s big restructure and creation of WPP Creative isn’t just
Samsung Ships HBM4 and Signals It’s Done Playing Catch-Up in AI Memory
Samsung has begun shipping HBM4 chips. In the AI economy,
ByteDance Isn’t Designing a Chip for Fun. It’s Playing Defense.
ByteDance is reportedly designing its own AI chip with Samsung.
GlobalFoundries Isn’t Just Riding the AI Chip Wave- It’s Betting the House
GlobalFoundries forecasts a stronger quarter with heavy data center chip
Publishers Aren’t Operating on A Free-For-All Model Any Longer
The New York Times sued OpenAI in 2024. And OpenAI
OpenAI is Finally Rolling Out Test Ads on Its Platform; Promises It Wouldn’t Affect Search Results
OpenAI is finally launching its ad pilot program on ChatGPT.
AI Took the Super Bowl Too, and for Claude, the Game Got Personal
AI ad wars hit the Super Bowl, with Claude calling
Beyond the Lead Score: How to Measure ‘Dark Social’ Impact in Regulated Markets
Let’s be honest. Your attribution
Selling Security to the Skeptic: A Marketer’s Guide to Winning Over the Fintech CTO
The Fintech CTO does not
Customer Acquisition Cost: Avoiding a Business That Leaks
CAC might be the metric
Building the business case for ABM in financial services
Most “business case” blogs are
Using ABM to Optimize the Customer Journey in Financial Services
Finance and Fintech need trust.
The Trust Problem Fintech Advertising Won’t Acknowledge
Fintech advertising fails because it
Social Media Marketing for Financial Services
Gen Zs and millennials don’t
AI Use Cases For Marketers
AI use cases are many.
Curating Customer Personas for Financial Services: Beyond the Demographics
Customer personas in financial services
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.