Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Automation Anywhere’s tie-up with OpenAI pushes enterprise agentic AI beyond
The Trap of the Average Customer: The B2B SaaS Customer Segmentation Guide
What if your biggest SaaS
Drip Marketing Examples: Why Most Automated Campaigns Fail Before They Start
What if your drip marketing
Why Your B2B Branding Campaigns Aren’t Working- And Three That Are
Why do B2B branding campaigns
Community-Led Partnerships: Rethinking Partner Marketing
Partnerships are dying. They have
Stop Losing Leads: Key Strategies to Retain and Engage Prospects in 2026
A healthy pipeline dries up.
SEO Funnel & How Is It Different Than the Marketing Funnel?
The difference is quite stark,
A Guide to Inbound vs Outbound Marketing: Does the Difference Matter?
Inbound vs outbound marketing is
The Content Supply Chain: Why Does Your Content Fail Even Before It Reaches Your Audience?
The real content problem isn’t
Partner Marketing Strategy: Why Communities Matter More Than Campaigns
Transactional tactics are over. In
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.