As part of the agreement with Google, WPP will retain 300 million euros per year to invest in its AI future- remain a forerunner as it elevates client experiences.
CMOs and CEOs used to be misaligned about marketing’s role in a business’s growth and transformation.
The recent years have transformed this purview. Access to advanced technology has afforded tools to bridge the hidden cracks between marketing functions and the bottom line.
But today, with the whole picture in their hands, more business leaders are investing in it.
80% of growth leaders outperform their competitors. And they’re the ones who realize marketing’s true potential- its function as a growth accelerator.
This is the future that Google and WPP’s partnership plans to build upon.
They’ve expanded their five-year alliance to explore how marketers approach creative processes and transform the entire crux of marketing storytelling. The two giants aim to curate an integrated approach that empowers teams to enhance their quality of real-time personalization.
Google, through its AI capabilities, plans to help WPP revolutionize marketing as we know it. And take a giant leap beyond the traditional initiatives.
It’s a shared commitment to innovation. And a giant leap towards market-leading outcomes.
As a part of the agreement, WPP has made a $400 million spending commitment for Google tech. Some of the amount will be spent on integrating AI across its existing services, while some will be attributed towards AI investments made through WPP’s AI marketing platform, WPP Open.
“By delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we’re accelerating innovation across every facet of marketing to drive unparalleled growth and impact,” chimed in Cindy Rose, WPP’s CEO.
This strategic alliance will establish new frontiers for WPP’s clients and what they can achieve with the revamped tech stack- the martech stack of tomorrow. The future of AI in marketing is now.
