Building for CX has always been challenging. There are too many asks- from data privacy to sovereignty. But looks like Gupshup has found a way out of this one.
“At Gupshup, we believe the future of business communication is conversational.”
Gupshup.ai is driven by one motive- to bridge the gaps between businesses and their customers. Most tools in the market focus too specifically on one part of the customer’s journey. But that creates silos- because by focusing on a single section, business leaders are privy to only one part of the entire puzzle.
Gupshup aims to do differently- with its AI-backed solution that covers all the touchpoints of the customer journey. The new solution making the rounds is its Superagent. It’s an autonomous model that does everything related to CX: designs for and manages the entire stack, not just parts of the customer journey “deemed” significant.
This full-stack AI doesn’t operate like generic CX tools. It’s autonomous and context-aware in dealing with every CX nitty-gritty, helping convert intent into bottom-line impact.
But that’s not Gupshup’s actual differentiator.
What adds to the existing “conversational AI” model is Gupshup’s domain expertise in managing customer experience and CPaaS.
The Superagent operations are rooted in the organization’s years of messaging and infrastructure. This AI model has the data to guide it through its functions- it’s not dependent on the generic tidbit clogging the market. That includes over 10 billion messages across 50,000 businesses in more than 100 countries, collated over 15 years.
That’s the platform’s real foundation- it’s clutch.
Gupshup is one of the leading names in conversational AI. One might think they handle conversations with clients. But their services go deeper, i.e., turning those conversations into conversions. And that means cultivating and executing campaigns, processing transactions, and suggesting the right messaging with the relevant voice infrastructure.
These components make up merely the top of the iceberg. Businesses can merely ask it what they need, and the AI will deliver. That’s not an empty promise.
Beta users observed 90% reduction in time, effort, and cost in acquiring new accounts- and over 25% surge in conversions. That shows Gupshup’s solutions are grounded in proof, not lackluster promises.
