Almost all AI chatbots are built to offer users a chance to talk to an “expert.” What about the inaccuracies that don’t really suggest expertise, but rather a disconnect?
Resourceful and visually pleasing content in a few milliseconds? That’s what defined the golden age of Google search. You search for a few phrases, and the search engine coughs up links that actually help you.
Google search was a window into opinions, news, culture, and more. It was a rabbit hole of wacky, yet insightful and valuable websites.
But as tech infrastructure evolved, things changed. It has become a competition for publishers to rank higher. To be more visible. The market structures are driving search. The content depth doesn’t matter anymore; merely the position does.
And the user experience? Toppling into oblivion. Is search dead or evolving? Well, now the game’s all about AI. Wheresoever AI tugs on, that’s where industries are redirecting their roadmaps.
Information search, AI says, is evolving. But Alphabet’s founder, Sundar Pichai, said that you don’t trust everything these AI models tell you.
This take is confusing. Don’t tech leaders and investors want more users to use their AI models? Then, why the sudden apprehension?
Pichai is concerned about blind trust- something that actually drove the information search on the Internet before. But as it became more competitive, the truth was lost amidst heaps of links that led to the same gibberish repeatedly.
You want to derive creativity from AI? Go ahead. But if you are looking for unbiased knowledge? You’re in the wrong place.
No AI model today can give you judgment and perspective. Or the absolute truth. The accuracy of the information these systems give you is still in question. People who ask Gemini, ChatGPT, and Claude also ask Google search or Microsoft Bing.
And that’s how it’ll work for the longest time. Users haven’t been entirely driven to a corner- they also leverage products that are more tuned to churning accurate information. And from here on, they must choose a rich information ecosystem to tap into rather than solely depending on these AI bots.
The evolution will come from this balance. Specifically, as tech companies realize that search isn’t just about searching phrases and hitting send. It’s about transforming perspectives.
