Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
You head to social media for literally every update today. From news concerning genocides to your friend’s new wardrobe update. Social media has become an important part of our lives -for the good or the bad. And, while this could be bad for our social lives, social media occupying our prime time is a good sign for marketers. But with countless platforms competing for attention, how do you stand out and be where your audience is?
While everyone out there stresses that being where your audience is all about choosing the right platforms, it is only the first step. For your target audience to know about your brand, you must prioritize their needs, speak their language, and build genuine connections.
Social media is the dominant platform for all things marketing. A report by Demandsage suggests a typical social media user interacts with 6.6 social media platforms. Having a strong brand presence is the key to reaching out to your prospects at the right time for better conversions. The businesses still not using social selling are losing out big time as your competitors are aggregating profits, and this HubSpot research is proof of it:
In one year, 59% of companies reported higher sales through social selling.
Cutting through the noise and catching your prospect at their most receptive hours, the ability to select the right channel, and the dexterity to present your brand in a way that resonates the most with your target audience are a few essentials for social selling. But what can really make a difference is choosing the right tools and software.
Social selling tools are like digital assistants for social media teams, helping them navigate the dynamic social landscape and convert online connections into real-world results. By offering features like social listening, lead generation, content curation, and analytics, these tools help teams find and engage with prospects, establish trust, and get higher conversions.
Top 5 Social Selling Tools
1. Instagram & Facebook Shop:
Reaching billions of potential customers and placing your store among the active communities of Instagram and Facebook is what you need to reach your sales targets. If it was possible, marketing teams would just uproot the physical storefront whenever the target market decides to hang out somewhere else. Lucky for them, Instagram & Facebook Shop offers an integrated e-commerce solution that helps you to display your products, interact with customers, and turn visitors into purchases. These allow you to run your store, keep tabs on orders, and even do live streaming to produce engaging content that boosts revenue.
2. TikTok Shop:
Marketers hopped on TikTok and have never looked back since. Running on the power of FOMO, and trendy hashtags (aka #TikTokmademebuyit), TikTok transformed social selling. Running on short-form videos, the platform allows creators and businesses to seamlessly integrate product sales into their engaging content. TikTok Shop offers a unique opportunity to tap into the Gen Z and Millennial demographics and capitalize on the power of influencer marketing for explosive growth.
3. Hootsuite Inbox:
Hootsuite Inbox lets you simplify your social media inbox bringing together messages from Facebook, Instagram, Twitter, LinkedIn, and YouTube in one easy-to-use interface. You can respond to messages effortlessly, assign conversations to team members, and track your social media engagement in real time. Hootsuite Inbox streamlines communication and ensures you never miss a beat, building strong customer relationships and amplifying your brand’s reach.
4. LinkedIn Sales Navigator:
With LinkedIn Sales Navigator you can target high-value prospects, gain valuable insights into their activity, and send personalized InMail messages to build trust and connection. It also helps you maximize your sales potential, gain insights into untapped opportunities, and accelerate your deals with the advanced features of LinkedIn Sales Navigator.
5. CrystalKnows:
What would happen if you could understand your customers and colleagues better? A personality prediction tool called CrystalKnows evaluates communication styles and provides useful information to help you have better conversations and relationships. For both your personal life in addition to the professional, it is possible to enhance your communication skills as well as establish strong bonds using Crystalknows.
The Bottom Line
Social selling involves establishing a real relationship with the target audience by learning what they want from you. The dialogues between you and prospects should not just be about promoting products and services , but must also bring value to them by satisfying their needs.
The best social selling tool for your business depends on your specific needs, budget, and target audience. If you are putting the right efforts into understanding your audience, personalizing your content, and aptly using social media platforms, you can achieve the desired results and convert online connections into tangible victories.
