Social media is an entirely distinct channel. It’s for awareness, it’s for engagement, it’s for discovery. And it definitely works as a bait to put your SaaS product out there.
But most B2B SaaS brands limit this channel’s function. They cage all their content into jargon-heavy text that reads like a blog- and expect business leaders to engage. Either it’s a shop or a status token.
But the ultimate truth? For them, social media is a substitute for a newspaper. They don’t want content that takes them off the platform, but opinions, insights, and innovative tips from experts just like them.
You must grasp the why behind your brand’s digital presence.
And outlining these three pillars will help you understand that.
