AI in marketing is an inevitability. But beyond the hype, have leaders expanded their thought process, or have they bottled their vision?
The unimaginative use cases of AI have made it apparent that most leaders cannot think beyond limited processes. And the ROI suffers. But there is a better way: to blend practicality and the abstract.
A blend of processes that offer more than just productivity. It promises a new way of working- one far engaging than the work today.
