What is AdTech – A Complete Outlook in 2025
Ciente Editorial Team
October 6, 2025
Ad Tech is redefining several age-old marketing techniques and providing
Marketing and the organizational buy-in
Ciente Editorial Team
September 20, 2024
Marketing leaders need the C-suite buy-in. But is it doable
The Rise of AI-Driven Subscription Business Models
Ciente Editorial Team
September 11, 2024
Modern consumers are turning to subscriptions. Can businesses boost the longevity of subscription models to
B2B Marketers’ Strategies on Facebook in 2026
Ciente Editorial Team
January 11, 2024
From cat videos to CEOs, Facebook’s 2.9 billion users are
The Impact of MarTech on Enhancing E-Commerce Business Performance
Ciente Editorial Team
January 3, 2024
From retargeting to exit pop-ups, MarTech’s role in e-commerce is
Micro-Segmentation in Marketing: The Future Of Personalized Customer Engagement
Ciente Editorial Team
December 6, 2023
In this data-driven and information-rich world, micro-segmentation is marketers’ secret