An Explicit Framework for Developing Your B2B Ideal Customer Profiles
Ciente Editorial Team
August 6, 2025
Developing your B2B ICPs isn’t a one-off deal. But a
Everything You Should Know About Appointment Setters
Ciente Editorial Team
August 4, 2025
Exceptional appointment setters go beyond memorizing scripts. Their precedent? Build
Lead Tracking: Shifting Probability in Your Favor
Ciente Editorial Team
August 1, 2025
Marketers have become addicted to certainty. Yet, the industry is
AI is killing organic traffic. Now what?
Ciente Editorial Team
July 24, 2025
AI is changing the way people interact with the internet.
Display Ad Examples: Brands Thriving in the New Advertising Era
Ciente Editorial Team
July 21, 2025
In a world of scrolls and skips, only intuitive display
B2B Buying Process: A Dynamic Relational Network
Ciente Editorial Team
July 8, 2025
Popular frameworks underline the B2B buying process as linear. But