Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Arsen Launches Smishing Simulation to Fight Mobile Phishing
AI-based scams are a plague on our society. A tool
Microsoft Re-Introduces Mico, the Face of Its Copilot Assistant to Make AI More Human-Centric
Several in the industry are labeling Microsoft Mico’s comeback as
OpenAI Acquires Software Apps Inc., Creator of Sky – Ciente
OpenAI acquired the startup behind Sky. But there’s more than
OpenAI Launches Atlas, Its New AI-Powered Browser – Ciente
OpenAI’s new browser, Atlas, built around ChatGPT, does away with
Major Websites and Platforms in Recovery Mode as AWS Faces an Outage
Amazon-owned operations faced an outage worldwide. And this spotlights the
Oracle’s Stock Takes A Jump After Meta Deal Confirmation
Oracle stock is surging after confirming its expanded cloud partnership
Anthropic Launches Haiku 4.5: Smallest, Affordable AI Mode
As Anthropic launches Haiku 4.5, it’s the first time the
WPP & Google Partner to Transform Marketing Workflow – Ciente
As part of the agreement with Google, WPP will retain
DGX Spark: Smallest AI Supercomputer to Democratize AI
Nvidia has harnessed complexity, there’s now an efficient supercomputer that
Display Ad Networks: A Comprehensive Guide
Advertising is everywhere, on your
CMOs of the Future: Master Your Marketing Roadmap for Revenue Growth
Roadmaps promise to bring teams
B2B Buying Process: A Dynamic Relational Network
Popular frameworks underline the B2B
Targeted Display Advertising: The Tidbits Beyond the Glossy Deck
In B2B, your targeted display
A Complete Framework for Brand Awareness Tracking That Proves ROI
Brand awareness tracking is the
Programmatic v/s Display Network Advertising: Empowering Advertisers
Display networks and programmatic advertising
Brand to Demand: Bridge the Divide from Awareness to Revenue
Brand and demand now move
Product-led Marketing: Unlock Your Growth Potential
Product-led marketing flips the growth
Outsourcing Appointment Setting Services: Amp Up Your Sales Strategies
Appointment-setting isn’t about reciting scripts
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.