Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Why NVIDIA’s New Chip Matters More Than You Think
NVIDIA’s upcoming inference chip is more than a speed upgrade.
OpenAI Shakes Hands with the Trump Administration; Offers its AI for Intricate US Military Networks
There are two specks to the OpenAI-Pentagon narrative. One overly
Google Strikes Multibillion-Dollar AI Chip Deal with Meta
The chain of partnerships keeps on increasing. Is this a
WPP Restructures, becomes a single company- no longer a Holdco.
The Guardian describes WPP as “beleaguered.” An agency besieged by
After the Apple-Gemini Tie-Up, Samsung Follows Suit with Perplexity Partnership
Perplexity made an explosive comeback, just as the market decided
Cindy Rose is Reinventing WPP, Once Again: Where Will the Creative Land This Time?
Is the end of the prolonged agency-wide transformation for WPP?
NVIDIA Beats Wall Street Expectations, Again
NVIDIA reported a record $68 billion quarter, showing its grip
Anthropic’s COBOL Claim Sends IBM’s Stocks Plummeting
IBM shares slid sharply after Anthropic claimed its AI can
Orange and Samsung aim to grow European Open RAN networks
The agreement between Orange and Samsung to scale Open RAN
Using ABM to Optimize the Customer Journey in Financial Services
Finance and Fintech need trust.
The Trust Problem Fintech Advertising Won’t Acknowledge
Fintech advertising fails because it
Social Media Marketing for Financial Services
Gen Zs and millennials don’t
AI Use Cases For Marketers
AI use cases are many.
Curating Customer Personas for Financial Services: Beyond the Demographics
Customer personas in financial services
Fintech: Managing the Modern Undercurrents of Wealth Management
Financial advice is primarily limited
Customer Acquisition Strategies to Vamp Your Marketing Funnel
Customer acquisition is broken. Here’s
A Nuanced Insight into B2B’s Customer Acquisition Process
Stop optimizing your funnel. It’s
Data Lakes: Ending the Confusion
Data lakes evoke technicalites. And
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.