Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
12 Demand Generation Metrics & KPIs to Measure Your Marketing’s Success
Data-driven decisions are vital for successful marketing campaigns. Do you have the right demand gen metrics to ensure your efforts hit the mark?
Programmatic Advertising Platforms: The Best Picks for 2025
When planning to invest in programmatic advertising, the first thing to figure out is an efficient platform to partner with. This article will help you make that choice.
Outbound Sales Playbook: A failing strategy or a misused tool?
Are playbooks really working for your sales team? The data is anecdotal and confusing. Perhaps it’s time for a new perspective to arise.
Brand Governance: Removing Inconsistencies for Better Messaging
Brand inconsistencies turn marketing spend
Crafting Memorable Marketing Campaigns: Beyond Mindshare
Memorability isn’t created by chance.
What is AdTech – A Complete Outlook in 2025
Ad Tech is redefining several age-old marketing techniques and providing businesses with better tools to reach their customers. How can organizations take advantage of it?
Conversion-Centred Design: Intentional Designing that Converts
The missing framework for conversion-centric design outlines more than just visual cues- intent mapping. Is it neglecting intent that landing pages fail?
Smarter Lead Generation with AI Agents: Turning Data into Qualified Opportunities
By leveraging AI to generate leads, the companies will save time, increase conversions,
and decrease expenses converting raw data into qualified opportunities, which will lead to
real growth.
Behavioral Marketing: What Are Your Customers Thinking?
As value-driven experience becomes table stakes for consumers, behavioral marketing will prove to be the go-to strategy to deliver what customers truly want.
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.