Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Accenture invested in Alembic. The AI marketing platform connects marketing
Firmus Technologies’ data center strategy leans into clean energy hubs
Mozilla Firefox introduces AI Window- intelligent AI browsing with user
Fintech: Managing the Modern Undercurrents of Wealth Management
Financial advice is primarily limited
Customer Acquisition Strategies to Vamp Your Marketing Funnel
Customer acquisition is broken. Here’s
A Nuanced Insight into B2B’s Customer Acquisition Process
Stop optimizing your funnel. It’s
Data Lakes: Ending the Confusion
Data lakes evoke technicalites. And
8 ABM Metrics Track Your Campaign’s Success
In today’s dynamic B2B world,
Things Marketers can learn from Zohran Mamdani
From “please stop sending us money” to the cost-of-living crisis- Zohran’s campaign struck an emotional chord like no other.
Sales Pipeline Analysis
Performing a sales pipeline analysis is beneficial if you want to increase sales. It works even if you are satisfied with your current sales performance. But what exactly is a sales pipeline analysis, and what is its importance?
Top 10 Marketing Automation Trends in 2025
Marketing automation reshapes customer engagement by streamlining your efforts. How can the 2025 trends help you stay ahead of the curve and empower your brand?
Trending B2B SaaS Contract Management Software for 2025
Gone are the days of
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.