Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.

Share of Search: The Market Signal Everyone’s Measuring Wrong
Share of Search predicts market

B2B Sales Outsourcing: What Drives a B2B Brand’s Intention to Outsource?
Is B2B sales outsourcing a

A Modern B2B Lead Scoring Criteria: Measuring the Momentum of Change
As buyers move in stealth

Speed to Lead: Why Connection Is the Backbone of Purposeful B2B Partnerships
When a lead reaches out,

Using AI in Marketing: Hand-holding or Empowerment?
Using AI in marketing can

Target Account Selling: Become A Trusted Advisor for Your Most Valued Accounts
In a saturated market, B2B

B2B Lead Generation Strategies for Cloud Software Companies
Lead generation for cloud software

B2B Sales Outsourcing: The High-Stakes Gamble on Someone Else’s Voice
The B2B sales landscape has

Sales Collateral Examples You Need to Drive Revenue
Sales collateral is dying, not
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.








