AI could prove more of an asset to amp up creativity and storytelling. Could Google’s AI moodboard successfully rival the fan favorite- Pinterest?
Aesthetics- that’s what most users gravitate towards on social media. There’s no rulebook as to what’s considered the right aesthetic. There are plenty out there, from cottage core to dark academia, which has become a vital flair across the newer generations. It comes down to the appeal- there’s a certain softness and magic realism that these aesthetics offer users, especially amidst a world that’s so clunky and filled with noise.
Today, social media has become a significant element of this clutter. There are too many ads, too many posts, and too much ‘selling’- some aspects that modern consumers are all too frustrated with. But amid this noise, there’s an app that strikes the perfect balance.
It’s a consumer favorite- Pinterest.
This app doesn’t ask much from its users, but to take a breath and tune out from the litter of other social media platforms. It offers users their own space to destress and also be creative at the same time.
Google is the new player in the creative AI sphere.
It has launched ‘Mixboard,’ an AI-backed moodboard that will help users brainstorm, design, and visualize ideas. And then make it a reality with generative technology.
It’s just that Google’s Mixboard is a step ahead of Pinterest. Its unique, next-gen capabilities are all set to position the tech giant as Pinterest’s direct rival. Mixboard discards the traditional functionalities of moodboard platforms and adds more edge.
Previously, users had to rely on and curate existing images. Now, they can create more with simple text prompts. This’ll actively help college students and working professionals with DIY projects, interior decor ideas, and event planning. And for those who don’t know where to begin? Mixboard also hosts pre-populated boards.
As AI comes to occupy a core space in creative endeavors, Mixboard could make a splash in the market. But for now, it remains accessible to early adopters as a public beta on Google Labs’ platform.
