
Community-Led Partnerships: Rethinking Partner Marketing
Partnerships are dying. They have become transactional, exasperated by the principal-agent problem. Communities can bypass that.

Partnerships are dying. They have become transactional, exasperated by the principal-agent problem. Communities can bypass that.

A healthy pipeline dries up. Leads lost because of bad timing. It points to a deeper

The difference is quite stark, folks. The SEO funnel couldn’t be further from the AIDA. Why

Inbound vs outbound marketing is a decision about how buyer intent is treated, not which channels

The real content problem isn’t in its execution. It sits between strategy and publication, and your

Transactional tactics are over. In 2026, winning requires community building and aligned incentives. No more exploitation;