Consumer Decision-Making: Purchasing Value and Experiences
March 24, 2025
B2B buying isn’t linear or predictable. But brands can grasp the nuances by dissecting consuming decision-making.
Asking the right BANT questions: BANT frameworks and beyond.
March 21, 2025
Strategies are based on asking the right questions. Any successful business leader understands that inquiry in
Inbound Lead Generation: Break Through the Noise, Win Buyers Who Matter
March 21, 2025
Many marketing teams have an outdated vision of inbound lead generation. In this version- the buyer
Intent in Business Storytelling: Fostering Action with Intent
March 21, 2025
Data persuades, but strategic storytelling influences behavior. Explore the magnitude of impact it can have on
Lead Qualification for Better Business Outcomes: A Guide
March 21, 2025
Organizations end up navigating a pool of irrelevant prospects, making marketers feel lost. In this chaos,
Leads v/s Prospects: Can Businesses Differentiate Accurately?
March 20, 2025
Marketers and SDRs use leads and prospects interchangeably despite their distinct roles in a sales funnel.
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