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Ciente > Blog

Gemini 3: Surpassing Artificial Intelligence

Social Media Marketing for Financial Services

Social Media Marketing for Financial Services

November 21, 2025

Gen Zs and millennials don’t resonate with jargon-heavy, technical messages of traditional banks. Can social media

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AI Use Cases For Marketers

AI Use Cases For Marketers

November 21, 2025

AI use cases are many. But AI is eroding marketing trust- what’s wrong? The way marketing

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Curating Customer Personas for Financial Services: Beyond the Demographics

Curating Customer Personas for Financial Services: Beyond the Demographics

November 21, 2025

Customer personas in financial services fail because they reduce people to data points. The real question

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Ciente's Picks of Underrated Fintech Marketing Campaigns

Ciente’s Picks of Underrated Fintech Marketing Campaigns

November 19, 2025

Fintech seems like it’s all technology. But it’s about imagination that transcends this limited perception. And

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Fintech: Managing the Modern Undercurrents of Wealth Management

Fintech: Managing the Modern Undercurrents of Wealth Management

November 17, 2025

Financial advice is primarily limited to phone calls and emails. But with fintech making splashes, will

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Data-Lakes-Ending-the-Confusion-1

Customer Acquisition Strategies to Vamp Your Marketing Funnel

November 14, 2025

Customer acquisition is broken. Here’s the actual playbook buyers actually respond to, built on trust, momentum,

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