Is Apple’s “set servers up” plea to the tech powerhouse just about renting compute? Inside Apple’s deepening reliance on Google’s Gemini
Tech fanatics seem to think that Apple really fumbled its AI implementation. Especially as it has asked Google to start setting up servers across its data centers to run the newer models of Siri.
It’s a more futuristic plea. So, what does Apple currently do?
The company forwards its more complex AI queries to its Private Cloud Compute. It’s inherently Apple’s- running on Apple’s servers using Apple’s silicon chips. It seems like a ray of hope for the tech giant, right? Especially amidst the chaos for computing power?
It’s not that simple.
10% of the Private Cloud Compute remains unused. A majority of its servers, apparently “intended” for AI’s own cloud system, remain still not installed. They’re still in the warehouses. As worrisome as it was, the next-gen Siri could have changed things for the better for Apple- by spiking demand for cloud computing.
The consensus? Apple just lost a huge opportunity. But this is what it has been like.
The manufacturer has focused primarily on consumer features and hardware devices. Truthfully? It neglected their own need for additional capacity.
That’s why its cloud technologies remain basic as compared to its competitors.
Even its Private Cloud Compute is designed for consumer-centric devices. It takes longer to update than other servers, and it can’t handle the AI workflows of today. In simple terms, they aren’t well-equipped.
It’s a thorn in Apple’s pathway to its own AI development. And to set up its own sturdy foundations in the AI game.
So, when the new version of Siri debuts next year, it’ll have an influx of hiccups to deal with. As the AI usage on its devices surges, it’ll come down to a choice.
As of now, that choice seems pretty clear- the more powerful Gemini. That’s the dilemma fueling Apple’s request to Google.
